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If you’re looking for a way to increase your social media presence, you may want to consider using Instagram. In fact, it’s the #1 social networking app for both marketers and consumers. You can find out more about the popular network here.

Instagram most downloaded

Instagram had its most downloaded quarter in over three years, securing the number one spot in Google Play and App Store global downloads. According to Sensor Tower, a company that tracks app market data, the application saw a 10-percent increase in the third quarter of 2021.

However, the Apptopia report on the most downloaded apps of 2020 reveals that the social media app was surpassed by TikTok, which had 276 million downloads. Although TikTok is still the top app in the world, it was just the second app to have that position for a year.

Instagram’s popularity

Instagram and TikTok both beat out Facebook, which was the third best app in the U.S., as well as WhatsApp, which was the second most popular app in the world. But TikTok’s ban in India was a huge boost to Instagram’s popularity, as it became the preferred app in the European market worddocx.

It also helped that the app saw a significant increase in downloads from India. In fact, Instagram accounted for almost half of all installs in that region in the fourth quarter of 2020.

Instagram is the preferred

Instagram has become one of the most popular social networking sites (SNS) among adolescents. With more than 500 million users worldwide, the application is used for both self-expression and self-promotion. However, it has also been associated with risks for young users.

A study conducted by Sherman and colleagues explored the impact of Instagram on the adolescent psyche. In particular, they investigated how and why teens liked photos with more likes. They also found that adolescent self-disclosure on SNS was more likely than offline self-esteem.

Maintain existing friendships

The most obvious use of social media is to maintain existing friendships. Most teenagers use social networks such as Facebook, Twitter, and Snapchat to do just that. One of the most intriguing aspects of social networking is the ability to create and build an online presence. For adolescents, this means that they can try on different identities based on pop culture.

To investigate the influence of Instagram on adolescents’ construction of self, 40 Italian adolescents aged 11-16 were surveyed. They used Instagram to share their own photographs and videos. It was also used to follow celebrities and stay in touch with friends and family.

Most influential social

This social media juggernaut has raked in the oh so oh so millions of tweeps and bffs. Hence, it’s no wonder that Instagram has the dubious honor of the longest reign as the crown jewel of the social media kingdom. Although it has a long tenure as a social media darling, it has yet to reach its full potential.

For starters, it’s still the sexiest name on the block, thanks in part to its user friendly design. Likewise, it has yet to succumb to the shady side of the ledger. Luckily, the daffodils haven’t yet sprouted up in Instagram’s back yard.

Social network among marketers


With a user base of over 1 billion monthly users, Instagram is one of the most powerful social networks in the world. It is also one of the most popular among marketers. Although its advertising audience is not as big as Facebook, Instagram ads continue to rise. However, compared to Facebook’s advertising costs, Instagram is more expensive.

The average US Instagram user spends about 29 minutes on the platform per day. In comparison, the average Twitter user spends about 10 minutes and 42 seconds. This demonstrates that users are engaging with the platform despite its relatively low number of posts.


Although it is a powerful platform, Instagram can be a little difficult to get started with. In order to maximize the power of your Instagram marketing, it is important to create a cohesive theme and regularly post content.