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Instagram is a social networking app that has become one of the most popular platforms for both consumers and businesses alike. The platform features a simple profile layout that focuses on the quality of your content instead of its aesthetics, making it a great place to show off your talents.

Instagram users  

A recent survey of the US population has revealed that more than one out of three social media users has used Instagram. This is good news for brands who are targeting a younger demographic. There is also a nifty little app called Instagram Stories, which is a fun way to share a story in under 24 hours. In fact, one third of the stories you see are created by businesses.

In the US, the number of users who use Instagram is projected to rise to 120 million by 2023. Moreover, millennials will continue to be a driving force of the platform. Interestingly, Gen Z will account for 71 percent of US users in 2022.

Instagram discovery tool

Instagram has become an important discovery tool in the digital age. It allows you to connect with a large number of potential customers and engage them with your brand. But, you need to know how to use it.

One of the first things you need to do is create a business profile. Then, you can access the business tools and get in-depth insights. You can also add up to five accounts.

For example, you can check how many times you’ve posted or how many people you’ve reached. You can also see the best times of the day to post, the countries you’ve targeted, and the age ranges of your audience.

Surpasses that of Facebook

If you are looking for a social media platform that has the best engagement rate, Instagram should be your go-to. With over 2 billion monthly active users, it’s a huge platform for brands and marketers.

A new study from ecommerce marketing platform Yotpo revealed that Instagram has the best engagement rates for branded content. In fact, Instagram’s engagement rate is 120 times higher than that of Twitter. However, the numbers have declined over the past year.

Instagram has a lot of features to offer to advertisers. They can use paid posts and product tags to boost the purchase process. It can also be used as part of an overall marketing strategy

Instagram’s simple profile  

The most successful Instagram users typically use multiple accounts to post on. This allows them to engage their followers in a more organic fashion. Aside from that, you can also use your social media platform as a means of marketing your brand to an ever expanding customer base. So, if you’re not leveraging this new breed of social network for your business, you’re missing out.

Using the app to its fullest will help you reach your audience on a scalable scale. Whether you’re just starting out or running an established business, you need to have a strategy to reach your customers where they are. There are many ways to do this, such as using hashtags to drive conversations and creating relevant content to engage your followers.

Instagram’s hashtags

Using a hashtag on Instagram is a great way to reach new users. However, you must ensure that the hashtag you use is relevant to your content. Hashtags are a free marketing tool that can increase your visibility on Instagram and drive engagement

While it’s important to find a unique and interesting hashtag, it’s not essential to use a wide variety of them. You can choose to focus on a few popular or niche hashtags for every post.


Instagram is a social media app where users post pictures. Recently, it has been adding features like filters and hashtag stickers. These new features can help boost the engagement and visibility of your content. However, before you start posting those photos and videos, there are some things you should know